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Thursday, August 7th, 2014

AMALFI SAILOR LIVE IN UK

Following last year’s successful roll-out of The Bank’s Storie di Stile campaign for Peroni Nastro Azzurro, our new Sailor Amalfi creative, developed to extend and enrich the campaign in its second year, is now live across the UK.

The new print is currently running in national press, alongside cinema and OOH, concentrated in key cities such as London, Glasgow, Manchester and Belfast. In addition to traditional media buy, the Sailor Amalfi creative is being showcased in a two week takeover of Waterloo, supported by a 20″ transvision film (also live in Euston, Victoria, Kings Cross and Manchester Piccadilly), offering consumers a touch of Italian style during their daily commute.

If you aren’t able to experience it in person, here’s a little clip to give you a taste…