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Thursday, November 20th, 2014

AMALFI SAILOR – SECOND BURST LIVE IN THE UK

Following last year’s successful roll-out of our Storie di Stile campaign for Peroni Nastro Azzurro, the second burst of the new Sailor Amalfi creative, developed to extend and enrich the campaign in its second year, is now live across the UK.

The new print is currently running in national press, alongside cinema and OOH, concentrated in key cities such as London, Glasgow, Manchester and Belfast. In addition to traditional media buy, the Sailor Amalfi creative is being showcased in a two week takeover of Waterloo, supported by a 20″ transvision film (also live in Euston, Victoria, Kings Cross and Manchester Piccadilly), offering consumers a touch of Italian style during their daily commute.