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The Bank has been working with AIR FRANCE KLM to develop a striking print campaign for the long haul business traveller.

This was a great brief that taught us about the science of sleep when it comes to flying long distances. Based on the premise that it is better to fly with a short hop (to Paris or Amsterdam) followed by a long leap to your final destination, we created an execution that not only stands out against the usual messaging of comfort and reliability, but that also has visual cut-through in a typically crowded space.

Vincent Kas

Vincent Kas, Commercial Director of AIR FRANCE KLM, UK & Ireland said, “we have been delighted by the collaboration between AIR FRANCE KLM and The Bank. We wanted to highlight the strong advantage of AIR FRANCE KLM services to business travellers. The Bank helped us achieve this objective. We are confident this campaign will be well received as we feel it is clever and catchy.”

The first insertion appears in the March issue of Business Traveller