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Grana Padano – San Daniele

The new campaign for Grana Padano and San Daniele was launched early June. The campaign was created and produced by The Bank.

The images for the campaign were mainly from the client’s portfolio of excellent shots, enhanced in retouching to give them slightly more Italian cues for the British market.

However a photo shoot at the Grana Padano factory in Desenzano was still necessary to complete the set of images needed for the campaign.

The copy highlights the main features of these products as their uniqueness, characteristics, quality and their protected origin designation means that only those carrying the hallmark are authentic. The benefit of this hallmark also means that the quality is ensured, as each product must pass rigorous testing, and by made according to the standards and traditions of the regions from which they hail.

The campaign was be rolled out in BBC Good Food, Olive, Delicious, The Grocer, Taste Italia, Fine Food, Waitrose Magazine and Sainsbury’s Magazine. It also appeared in The Telegraph, The Guardian Supplement, The Observer Food Monthly and The Independent Saturday and Sunday.

Client:

Grana Padano and San Daniele