eriacta 100 online

Handset Launch – INQ

3 was launching a new state-of-the-art handset, INQ, which has features and benefits to rival the iPhone.

The challenge was to create an engaging film that would show off the handset’s impressive functionality while also saying something about the new brand’s values. We felt animation was the most appropriate creative route.

The animated film was used to bring the handset to life for Investors, analysts and press, as well as 3 staff and the retail network. We also incorporated the phone’s unique packaging into the final execution – the artwork for which was created in-house by our team of 3D animators.