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Heroes of the World Cup – PFA

In anticipation of the 2010 World Cup in South Africa, we teamed up with NSPCC and Teens Unite to produce an unforgettable evening of memories and experience from the greatest sporting event on earth. The event was held on behalf of the Professional Football Association on Tuesday 25th May 2010 at the Emirates Stadium (Arsenal’s home ground.)

The BBC’s Mark Pougatch interviewed some true World Cup heroes on stage about their memories and thoughts on this year’s tournament, including 1966 golden boot winner and iconic international legend Eusebio, 1970 winning captain Carlos Alberto, 1978 winner Ossie Ardilles, Tottenham Hotspur’s Ricky Villa and Holland’s Aron Winter who appeared in no less than 7 World and European Finals.

Jonny Gould acted as autioneer, whipping the audience into a spending frenzy. We rasied a total of c. £25,000 for the charities through the sale of Virgin Flights, a trip on the luxury Ferretti 550 yacht, Ice Cool Diamonds, a Corum Black Hull watch, to name a few of the fantastic lots.

The Drum Cafe opened the event with a high impact drumming sequence before involving the entire audience in a choreographed drumming frenzy – the performers will be departing shortly after the event as they are part of the opening ceremony of this year’s World Cup in South Africa.

Other event sponsors were Virgin Atlantic, Sporting Bet and Mercedes-Benz.