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HSBC – Origami

HSBC Investment Banking

Advertising campaign

The challenge for The Bank was to promote HSBC Investment Banking, which actually contributes 60% of the group’s profits worldwide.

Our idea was to use the theme of origami. The creative would then be folded into recognisable shapes to represent the sectors and businesses they were investing in – for instance, aviation and construction.

But, why origami…?

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