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Wednesday, June 12th, 2013

KLM AND THE CANADIAN TOURISM COMMISSION – ROAD TRIP

KLM Royal Dutch Airlines, in partnership with the Canadian Tourism Commission, has launched a unique social media promotion – concepted, designed and delivered by The Bank.

KLM Road Trip is an immersive microsite that encouragers participants to complete a virtual road trip starting in one of four Candian destinations that KLM flies to. This fun and informative experience answered the Canadian Tourism Commission’s requirement to educate UK consumers on everything Canada has to offer in summer. It also increased awareness of the many number of airports in the UK and Ireland KLM flies to Canada from.

Once a participant has completed their road trip, which they can take with three of their Facebook friends, they are entered into the draw to win it.