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SAB TOASTS ITS SUCCESS WITH ‘LIFESTYLE’ LAGERS

London Evening Standard Tuesday 20 April.

‘The UK beer market is falling flat, but drinkers are still slurping down “lifestyle” lagers at premium prices. SABMiller today said that UK sales of Peroni are up 29% on a year ago, with Pilsner Urquell also proving popular, up 22%. That’s against the trend of declining beer sales for the group’s rivals. Some think Peroni is overpriced and its success is a fad sure to pass – but there’s no sign of that yet, however.

SAB’s trading update today generally impressed the market, leading to a 3% rise in the shares, up to 63p to 1973p. The brewer, which is the second-largest in the world after Anheuser-Busch InBev, earns more than 85% of its profit from emerging markets such as South Africa, Colombia, Poland and China. The Latin American and South African markets both rose 8% in the fourth quarter. SABMiller has 98% of the Colombian beer market.

It said in a statement: ” Consumer demand has been hampered by adverse global economic conditions throughout the year, although some of the emerging markets in which we operate started to show signs of recovery towards the end of the financial year.” ‘ 

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