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Licensed to spill

Since its launch in October, the new Peroni Nastro Azzurro cinema commercial has been running in cinemas across the UK during the latest Bond film ‘The Quantum of Solace’.

The new ad features the Nastro Azzurro or blue ribbon flowing through and interacting with classic Italian style Icons and at the climax the ribbon becomes a rain of blue liquid spilling over the featured artists. All special effects were done live rather than with CGI to achieve the desired effect.

The film was conceived and produced entirely in house and using our Cape Town office and our post production facilities, The Bureau. The campaign which also features an outdoor and press campaign has been very well received and is being rolled out across the world.

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