May the ‘fours’ be with you14 Apr 2016
There’s nothing we love more than being busy. And we’re pleased to announce we’ve recently been busy creating four ATL campaigns live in the UK for four of our clients – Bonne Maman, Peroni Nastro Azzurro, Supermalt and NEFF.
On televisions until 24th April is The Bank’s ad for Bonne Maman’s new range of chilled desserts. An in-house production, the ad was written by, created by and produced by The Bank to introduce the brand’s new products to the UK. Celebrating the rural French way of life, the ad features a family having fun in the kitchen while making a delicious dessert together.
For Peroni Nastro Azzurro we have launched a new cinema ad and OOH billboards across the UK as part of our on-going Vita al Mare campaign for the brand. Written and produced by The Bank and shot by renowned director, Kalle Gustafsson, this immersive campaign takes consumers to Italy’s most iconic coastal destination, Capri, an island synonymous with effortless Italian style. The cinematic tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy.
Building on the success of our Got It campaign for Supermalt in 2015, The Bank continues to strengthen the brand’s position as the No.1 malt drink in the UK with 2016’s Live Up campaign. With new positioning and creatives, Live Up is a call-to-arms to the brand’s core consumer, the Afro-Caribbean community, to enjoy and embrace the spirit, ambition and optimism of each new day. Launched across the UK on 11 April, the campaign will run OOH and on digital/social media channels.
We are also delighted to see the launch of our new ATL campaign and series of rich media digital banners for NEFF. Introducing NEFF’s new Cookaholic, Sophie, two different pieces of ATL creative are being launched; one focusing on brand awareness and the second with a more specific product focus for potential purchasers of a new kitchen.
This new phase of our ATL campaign for NEFF Slide&Hide® and Pyrolytic technology is being launched across a series of premium lifestyle publications, including ES magazine and Guardian weekend – key titles for the NEFF demographic of passionate foodies who love being creative in the kitchen. We’re also proud to launch the supporting digital campaign including the UK’s first ever Pinterest ads, featuring interactive formats and engaging content to drive users to specific NEFF landing pages.