NEFF at the biggest trade kitchen show of 2016

11 Mar 2016

The Bank and NEFF are delighted to have taken part in KBB – the UK’s largest gathering of the world’s best kitchen, bedroom and bathroom brands.

Running from 6-9th March in Birmingham’s NEC centre, the event featured more than 400 leading brands as well as new product innovations and insights from industry leaders.

The Bank worked in partnership with NEFF to design and produce the brand experience. Bringing to life NEFF’s passion for cooking, it gave dealers a sneak peek of the new ATL, which will launch in April.

The NEFF experience also brought to life the Cookaholics campaign by giving new customers an introduction to the campaign and re-enforcing the positioning to current customers.

Customers were also able to see the different product ranges on offer – showcasing many of NEFF’s new features and innovations.