PERONI NASTRO AZZURRO ACCADEMIA DEL FILM WRAP PARTY SEASON
To celebrate the unique art of Italian film making The Bank produced another fantastic event which kicked off in the UK. The Wrap Party Season which celebrates Peroni Nastro Azzurro's new campaign, Senza Tempo.
The launch event for this season of exclusive wrap parties was held at the fashionable Truman Brewery on Brick Lane in London. The event ran for two nights with over 600 people attending – the first night being an exclusive VIP party with guest appearance from Senza Tempo’s director Gabriele Muccino.
The campaign tells a tale of enduring passion, lasting love and timeless Italian style set against the backdrop of some of the most iconic vistas in Rome. Up-and-coming Italian actor Francesco Scianna plays the role of young Italian director who recreates the love he lost but has never forgotten through film. The Blue Ribbon not only acts as a symbol of the enduring nature of his passion and the timelessness of love, but also as a subtle reference to the brand.
Senza Tempo follows on from previous campaigns including La Dolce Vita, Calendario and Blue Ribbon, also created and produced by The Bank.
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