CELEBRATING THE VENICE FILM FESTIVAL
This summer sees Nastro Azzurro celebrate their assocation with cinema by sponsoring the 67th Venice Film Festival which runs from 1st - 11th September. The integrated sponsorship campaign by The Bank will be running throughout Italy during August and early September in a variety of media; from statement billboards to radio through to cinema collateral.
Building on the success of the Blue Ribbon campaign, creative continues to feature the blue ribbon creative device which interlaces between bottle and film negative to not only reinforce the brand's link with film, but to ensure communication is both distinctive and ownable.
View full News list