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NIKE GOLF VAPOR IRONS LAUNCH

Having successfully delivered the event announcing Rory McIlroy’s entry into the Nike family in 2012, The Bank was once again invited to create the stage for a new breakthrough product launch – the Nike Golf Vapor Irons.

The brief was to design, produce and deliver a world-class event attended by live network broadcasters: NBC, ESPN and The Golf Channel, with the added target of attracting media coverage in a total of 22 countries.

Using the extraordinary backdrop of the New York City skyline to set the scene, the Nike Vapor Irons, one of the most highly-anticipated sports innovations of the year, were showcased on centre stage. Endorsed by world-famous golfers, Tiger Woods and Rory McIlroy, and hosted by well-loved and internationally-renowned late night talk show host, Jimmy Fallon, the event was a great success, securing press in top media titles worldwide.

The Bank would like to thank the Nike Golf team for this wonderful opportunity and very much look forward to continuing to support the team in Portland, USA.

Client:

Nike

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