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NIKE: RORY MCILROY SIGNING ANNOUNCEMENT

Nike Golf called upon the help of The Bank Events Team to create a Hollywood style production to announce the signing of the new No.1 golf pro to the NIKE family. With only 4 weeks to produce such a high profile event that would be televised to the world, it was quite a challenge.

In an elaborate, high-tech ceremony on Monday 14th January at the Fairmont Hotel in Abu Dhabi, Nike officially welcomed the sports star with hologram projection effects onto a 20m water screen, it was a real spectacle with the star appearing in silhouette as the water screen dropped. The Grand Mosque created a fantastic backdrop to this momentous occasion in the history of Nike golf.

Client:

Nike

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