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O2 Fresh

O2

Outdoor Event, Music Concert, Family Entertainment

O2 wanted to do something bigger, better and cooler for their annual staff family fun day. They wanted a weekend music festival similar to Glastonbury. Sex, drugs and rock ’n roll… without the sex and drugs, of course.

The Bank designed and developed all elements of the festival, create a name and brand, devise a pre-promotional campaign, and manage the event. We also had to develop ideas for sponsorship and book the music acts.

The result was ‘Fresh’, staged at Stanford Hall in Leicestershire. Like other music festivals, there were three different areas: the Main Stage, the Re-Fresh tent and The Freshfields Club tent.

During the weekend, 14 music acts performed on the main stage, including Basement Jaxx and Kasabian.

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