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Orange arrows FI sponsorship

As part of Orange’s strategy to become a global network, the telecommunications company took up the sponsorship of the Arrows Formula One racing team.

The Bank produced two TV commercials that supported the launch. These commercials were produced in Cuba and South Africa on incredibly short time scales. We also provided sponsorship support at the launch event, and designed, built and managed the worldwide merchandising and sponsorship stand for the team – the largest ever of its kind.

The two commercials were aired on the Star satellite network to an audience of over 120 million people.



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