INTERACTIVE TRADE PRODUCT LAUNCH
This was the biggest and most ambitious product launch event for BSH in ten years, and fulfilled their brief of offering up a bold, ambitious and imaginative experience.
Transform was the most hotly-anticipated kitchen event of the decade, showcasing new product technology and design in more than 100 brand new BSH products, across Bosch, Siemens and NEFF. Over the 3 days, 3000 delegates were guided through the cutting edge launch show with each brand zone being revealed in its own unique way, a truly immersive experience which had surprises at every turn. The delegates were then entertained at a gala dinner event which took place each night.
Quote from Andrew Jones, Marketing Director BSH
‘The overwhelming feedback received from attendees demonstrates their full commitment. Trade press coverage of the event has been equally positive.”