PRUDENTIAL

LEADERSHIP PROGRAMME

In 2011 we worked with Prudential UK to deliver their three-year strategy to their organization through leadership events, films and intranet communications. We worked closely with the Internal Communications team to give the plan a new identity that would make it stick in employees’ minds.


Each piece of communication was seamlessly consistent and fundamentally supported one or all of the different business divisions and key drivers. ‘The Story’ being told over the three years was delivered in a fresh and compelling way each year whilst having a connected thread which ensured a consistent vision and direction.