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Blue ribbon – Peroni

Nastro Azzurro’ means ‘blue ribbon’ in Italian and is at the very heart of the brand, so the idea was to weave the blue ribbon through the same Italian style icons used in the brand launch.

Like Peroni Nastro Azzurro, these other icons were born in the 1960s. Those featuring include Alfa Romeo, Vespa, and Italian classics like stylish boots and sunglasses.

The integrated Blue Ribbon campaign, which incorporates film and print, was launched in the UK and is being rolled out across the world.


Peroni Nastro Azzurro

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