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PERONI – CALENDARIO

SABMiller

Advertising Campaign

The main feature of our ‘Calendario’ campaign was a film set in 1960s Italy, the decade when Peroni Nastro Azzurro was first brewed by the Birra Peroni family.

The film follows a calendar photo shoot in a small town called Bellagio on stylish Lake Como. Each month of the calendar features an up-and-coming model with classic Italian beauty, photographed against a stunning setting. Embedded into each scene, as if carved into the landscape, is Peroni Nastro Azzurro.

To make sure the film had an authentic 1960s Italian feel, we worked with celebrated figures from the style and creative worlds. Every detail was covered, from costume and hair to signage. Shops were even built onsite.

The Calendario film represents Peroni Nastro Azzurro as a timeless classic. The calendar – and its film – is a total celebration of Italian spirit.

Bellagio has also benefited, with much of the town being reinvigorated before and during the shoot. As part of the reinvigoration, we spent eight days restoring the town’s lido, breathing new life back into the community.

PERONI – LA DOLCE VITA | PERONI- BLUE RIBBON | Peroni Italy | Peroni – Blue Ribbon | Peroni Alessi Launch | Peroni – La Dolce Vita | Calendario Film | Peroni Catwalk | Peroni Italy Website | Emporio Peroni | Peroni – La Dolce Vita Launch | Emporio Peroni Launch

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