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Amici di Peroni

Nothing captures the Italian flair more than a typical Italian dinner: passionate and animated conversation with friends over great food. To bring this to life The Bank Advertising and…

Autumn/Winter – Peroni

The Bank has created Peroni Nastro Azzurro’s latest global campaign. ‘Autunno/Inverno’ (Autumn/Winter) was launched in cinemas and across outdoor formats from Monday 3rd October 2011. We wanted to create…

Global Campaign Launch – Peroni Nastro Azzurro

On Thursday 14th April, Peroni Nastro Azzurro launched its new global campaign ‘Primavera / Estate’ (Spring / Summer). Filmed on Lake Como by The Bank, the campaign celebrates the…

Blue ribbon – Peroni

‘Nastro Azzurro’ is Italian for ‘blue ribbon’ and is at the heart of The Peroni brand. This campaign highlights this by weaving the ribbon through the Italian Style icons…

Cinema Peroni – Peroni Nastro Azzurro

As part of the sign off to Peroni Nastro Azzurro’s association with Italian film The Bank has transformed a typical busy poster site into a working picture house to…

Italian Style on the Silver Screen – Peroni Nastro Azzurro

The Bank created and produced the event ‘Italian Style on the silver screen’, an exhibition of photographs capturing Italian fashion on screen. The exhibition was curated by top photographer…

Primavera / Estate – Peroni Nastro Azzurro

the campaign celebrates the uniquely passionate and stylish approach that Italians have to summer, or ‘la bella stagione’ as they affectionately call it On Thursday 14th April, Peroni Nastro…

Senza Tempo – Peroni Nastro Azzurro

The Bank are excited to announce the launch of the new Peroni Nastro Azzurro film Senza Tempo (Timeless) on September 3rd 2010. The stunning new cinema execution and extended…

Il Bel Gioco – Peroni Nastro Azzuro

Building on the well established relationship with the Italian Football Team and Fabio Grosso who scored the winning penalty that won the World Cup in 2006, Peroni Nastro Azzurro…

The Wrap Party Season – Peroni Nastro Azzurro

To celebrate the unique art of Italian film making The Bank Events Co. produced another fantastic event which kicked off in the UK. The Wrap Party Season which celebrates…

Calendario – Peroni

The main feature of our ‘Calendario’ campaign was a film set in 1960s Italy, the decade when Peroni Nastro Azzurro was first brewed by the Birra Peroni family. a…

La Dolce Vita – Peroni Nastro Azzurro

The ‘La Dolce Vita’ campaign pays homage to one of Italy’s most stylish creations: Fellini’s cinematic masterpiece, La Dolce Vita. Fellini’s film spurred a global love affair with all…

Blue ribbon – Peroni

Nastro Azzurro’ means ‘blue ribbon’ in Italian and is at the very heart of the brand, so the idea was to weave the blue ribbon through the same Italian…

Peroni Italy

The challenge for Peroni Nastro Azzurro was ambitious. The company wanted the brand to break out of its image as the staple beer of the pizza restaurant. They were…

Peroni Catwalk

Peroni Nastro Azzurro created ‘Catwalk’ when the brand re-launched globally in March 2005. The idea behind the campaign is that every street in Italy is a catwalk – a…

Peroni – la dolce vita launch

London’s stylish Design Museum was chosen as the venue to launch the new Peroni Nastro Azzurro advertising campaign. The Design Museum sits on the south bank of the Thames,…

Peroni Italy website

Our brief was to create a new website to celebrate and enhance Peroni’s brand positioning. Peroni is Italy. Italy is style. The site needed to reinforce the brand’s Italian…

Emporio Peroni

If you’re creating a fashion icon in a bottle, where should it be seen? We thought the new Peroni brand would fit rather nicely in an exclusive boutique. So,…