Peroni Nastro Azzurro
30 Jun 2015
Vita al Mare
We are delighted to announce the release of our new global advertising campaign for Peroni Nastro Azzurro, Vita al Mare, marking our 10th Anniversary working with SABMiller.
Written and produced by The Bank and shot by renowned director, Kalle Gustafsson, this immersive campaign takes consumers to Italy’s most iconic costal destination, Capri, an island synonymous with effortless Italian style. The cinematic tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy.
SABMiller director global brands Chris Taylor, added:
“This is the result of respect and admiration for Italy, the Italian way of life and also of an enduring relationship with our lead global creative agency, The Bank. Our partnership began in 2004; this was followed by the launch of Peroni Nastro Azzurro around the world, and has continued to generate great ideas and campaigns, truly demonstrating the deep passion and enthusiasm from all who work on the brand.”
The 360 campaign will premiere in the UK on 30th June, rolling out across cinema, OOH, press and digital, followed by Australia and USA later in the year and moving into 2016.
A massive thank you and congratulations to everyone who has helped to make Vita al Mare one of our most bold and beautiful campaigns to date.