San Daniele – Aria di Festa

29 Jun 2016

Each year, the town of San Daniele del Friuli, in the north-east corner of Italy, plays host to a special festival, “Aria di Festa”, celebrating the unique and much revered product that the place is famous for.  This year, The Bank was honoured to be invited to capture content as part of our ongoing digital work with Prosciutto di San Daniele.

A truly inspiring occasion, centred around a product that is as unique and exceptional as the region in which it is produced, Aria di Festa certainly provided a wealth of content to be rolled-out in June and beyond.

We have had the privilege of meeting and filming the prosciutto producers, hearing their inspiring stories and learning about the skill, passion and dedication that goes into each part of the process. We have attended and filmed prosciutto cutting masterclasses, and met, filmed and dined at the restaurant of Michelin stared chef, Emanuele Scarello, not to mention meeting the people who flocked to the region to celebrate for themselves.

If you weren’t fortunate enough to make it to the festival, you can find all of our content on our San Daniele UK Facebook page and, of course, you can sample the wonderful prosciutto yourself by looking out for the iconic guitar shape logo on packs in local stockists.