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Senza Tempo – Peroni Nastro Azzurro

The Bank were excited to announce the launch of the new Peroni Nastro Azzurro film Senza Tempo (Timeless) on September 3rd 2010.

The stunning cinema execution and extended short film, was directed by world renowned Italian film director Gabriele Muccino and created by The Bank.

The campaign tells a tale of enduring passion, lasting love and timeless Italian style set against the backdrop of some of the most iconic vistas in Rome. Up-and-coming Italian actor Francesco Scianna played the role of young Italian director who recreates the love he lost but has never forgotten through film. The Blue Ribbon not only acts as a symbol of the enduring nature of his passion and the timelessness of love, but also as a subtle reference to the brand.

Peroni Nastro Azzurro is one of the fastest growing premium beer brands in the world and this campaign continues to build on the brand’s authentic Italian heritage and style positioning by celebrating the widely respected art of Italian film making.

Senza Tempo followed on from previous campaigns including La Dolce Vita, Calendario and Blue Ribbon, also created and produced by The Bank.

Client:

Nastro Azzurro, Peroni, Peroni Nastro Azzurro

Other work: