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South West Trains-Network Rail Alliance “2for1 London” Campaign

South West Trains-Network Rail Alliance, is launching a campaign to coincide with the October half term, giving families 2for1 offers to London’s unique attractions when they travel by train.

Titled “2for1 London”, it is the third campaign for the brand created by The Bank, and spans OOH, direct marketing, press and digital.

It will run in train stations across the network until February 2015. With a focus on families travelling into London, the work aims to encourage new and lapsed train travellers to take advantage of National Rail’s 2for1 offers to get access to everything London has to offer.

Harriet Johnston, Deputy Marketing Manager for South West Trains-Network Rail Alliance, said: “The emotive work created by The Bank encourages half-termers to make the most of their time off and create unforgettable memories with their loved ones at an affordable price.”

Tristan Connell, managing director, The Bank added: “Our goal is to help save South West Trains travellers money and inspire them to discover London by visiting up to 150 unique attractions.”

Client:

South West Trains