The Bank and Peroni Nastro Azzurro celebrate 10 Years

15 Dec 2015

2015 marks a momentous milestone in our relationship with Peroni Nastro Azzurro, as we celebrate ten years working together. Very few agency-client relationships last a decade and it is testament to the success that has been achieved, from re-launching the beer to the UK market in 2005 to our current “Vita al Mare” campaign, which is capturing hearts in markets across the globe.

In celebration of our 10th anniversary, we have compiled a new creative reel, showcasing the work which has helped make Peroni Nastro Azzurro the number one premium Italian beer in the world.

SABMiller Director Global Brands, Chris Taylor, said:

“This is the result of respect and admiration for Italy, the Italian way of life and also of an enduring relationship with our lead global creative agency, The Bank. Our partnership began in 2004, this was followed by the launch of Peroni Nastro Azzurro around the world, and has continued to generate great ideas and campaigns, truly demonstrating the deep passion and enthusiasm from all who work on the brand.”