The Bank designed, produced and delivered a live event for Sky News to broadcast coverage of the Royal Wedding on Friday 29th April between 1.00pm – 5.00pm.

Sky’s Anna Botting hosted a live screening event on London’s Southbank for 70 VIPS, celebrities, friends of the royal couple, charities and other key opinion formers.

The Royal Wedding went into the top 20 viewing figures in Sky News’ history.

The event was held at The Deck, which is located at the top of the National Theatre of London’s Southbank. Live performances by the Jazz Cats, union jack deck chairs, bunting, a giant chess board and a chef cooking up a storm on the Barbecue created a great buzz on The Deck. The views over the Thames secured a stunning backdrop to the party and gave the guests a prime position for the post balcony kiss fly past.

Sky News saw record viewing figures for their Royal Wedding Coverage with an all-day share increase of 142% on average figures.

Skynews.com had over 970,000 million unique users, nearly double an average day, which led to 5.8 million page impressions. Sky News’ ground-breaking iPad app, the best single day performance since the service launched six weeks ago and 225% higher that the daily average. Sky News mobile services saw over 590,000 unique users creating over 4.9 million page views – a 57% increase in comparison to the monthly average.

Client:

Sky News