The Bank Takes Consumers Behind the Scenes of
04 Nov 2015
“Vita al Mare”
Following the successful launch of our new campaign for Peroni Nastro Azzurro, “Vita la Mare”, in June this year, we are now offering consumers the chance to take a sneak peek behind the scenes.
Shot on the idyllic island of Capri, in Italy, the new assets bring the campaign to life, giving our audience the opportunity to delve deeper by inviting them into the stylish world of Peroni Nastro Azzurro.
The campaign is currently running in the UK and Australia, with a release scheduled in New Zealand, USA and Canada in the coming months.