Wagyu Beef Week online for NEFF Bake It Yourself08 Mar 2016
With a full week’s line-up of exclusive recipes, YouTube films, top tips and snackable insights, The Bank’s Wagyu Week takeover for NEFF Bake It Yourself has launched online.
By utilising and editing existing NEFF assets and creating exciting new content, our Social Media team worked hand-in-hand with our in-house film and design units to produce more than 30 pieces of fresh content for our online management of NEFF Bake It Yourself, the online hub for passionate Cookaholics.
Each new post has been tailored to run on each of NEFF Bake It Yourself’s five online platforms – Facebook, Twitter, YouTube, Instagram and Pinterest – and covers film, animated gifs, photography and copy.
The Wagyu Week content for NEFF tells the story of Ifor Humphreys, a Welsh farmer producing a type of beef more associated with Japan – Wagyu. From these beer-drinking cows in the Welsh countryside comes the most delicious, buttery-tasting melt-in-the-mouth Wagyu.