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WILLIAM HILL CHANNEL 4 RACING

The Bank recently completed a campaign for the flat racing season to be shown on Channel 4. The brief was to highlight the ease of using the William Hill app in contrast to the hard work the jockeys put in to win races. We shot top jockey, Tom Queally, following him around pre and post race. The spots were voiced by the commentator, Mike Cattermole, and various offer ads ran allowing punters to get their money back if they came second. The ads were directed by Marcus Jones, produced by The Bank and the in-house team, with the final phone demonstration sequence supplied by Mainframe.

Client:

William Hill

Other work: