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World Cup TV – William Hill

Never ones to shy away from taking advantage of the millions of eyes watching the FIFA World Cup this month – William Hill commissioned The Bank to create and produce their advertising for their World Cup push.

Following on from the ‘I Will’ brand campaign, the next phase of the communications was a hard working direct response animated spot incorporating the vigour of the World Cup, with a strong product message that William Hill offers a variety of ways to bet on the World Cup.

Client:

William Hill

Other work: