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More to explore
TV Advertising and Media Buying: On the Air with The Bank
With ever-increasing competition from subscription-based VoD platforms such as Netflix, Prime Video, and Disney+, you could be forgiven for assuming that traditional TV is a media format headed for the
Spotify (Hasn’t) Killed the Radio Star: Radio Advertising with The Bank
Considering the unstoppable rise of Spotify, Tidal, Apple Music, and the myriad other digital music streaming platforms, you’d be forgiven for assuming that the traditional radio station has had its
Cinema Advertising: Media Buying and Planning with The Bank
For UK cinemas and the film industry as a whole, recent years have been—to say the least—somewhat challenging. With the COVID-19 pandemic and the lingering threat posed by home-based streaming
Facebook Ads Management: with The Bank, a Facebook Advertising Agency
According to a 2022 report, Meta’s Facebook is currently the world’s largest social media platform, with an active user base of around 2.93 billion people – that’s roughly 37% of
In Your Prime! Amazon PPC Management with The Bank
With a brand value of £586.57 billion and a 2021 sales revenue of £390.52 billion, Amazon is the world’s largest online marketplace. However, as retailers, manufacturers, and those who have
YouTube Advertising and Video PPC with The Bank
With over 13 billion visits per month, video-sharing giant YouTube is currently the second most popular website in the world (guess which site is number 1). Between 2014 and 2019,
Back of the Net: Football and Pitchside Advertising Boards with The Bank
It would probably be fair to say that marketing and football go hand-in-hand: from Nike’s ‘Secret Tournament’ adverts to Pepsi’s ‘Medieval Fight’ campaign, the most memorable football ads merge marketing
Billboard Advertising 101: Making the Most of Your Outdoor Advertising
Believe it or not, 98% of British people are exposed to billboard or similar out-of-home (OOH) advertising every week. Despite the increasing tendency for businesses to favour online and digital
Out of Home Advertising: Explore the Great Outdoors with The Bank
Despite the tremendous blow dealt by the COVID-19 pandemic, out-of-home (OOH) advertising in the UK remains a powerful and profitable avenue for marketers. The nation’s advertisers spent £901 million on
