THE BANK IS MORE THAN JUST A CREATIVE COMMUNICATIONS AGENCY.
We believe in the power of radical change. A change that will improve your fortunes. It might be a fundamental change to your brand story by uncovering a lost truth, it might be a change to how your people believe and act towards your brand or it might be a change to how the outside world sees you.
Whatever it may be it will be transformational to your business.
We transform through brave ideas that are beautifully executed.
We never take a brief at face value. We must identify the challenges and opportunities behind it, the insight that it was born from. To discover the truth, we journey to the source. This may be the spiritual or physical home of your brand, the inspiration that created it or the people that nurture it. Leave no stone unturned.
This journey is the starting point of our strategic approach. We create Magnetic Ideas™ for brands with big ambitions. Every brand has its magnetism, the relationship between an inner truth and an outer relevance. We bring a brand’s unique essence to life in the most culturally significant, differentiated and motivating way.
THE STORY OF A PHOENIX, A LION AND A UNICORN.
Our roots began in music production, but in the 1990’s, the challenging times of the recession proved too much; the owners blamed a particular financial institution and named the new company that emerged in “loving” memory of them.
The crest was originally an amalgamation of the main three high street banks of the time – all had logos featuring certain animals including a horse, a griffin and an eagle (can you guess who they were?), but over time, the crest has evolved into something more than a symbol of the past. The crest has taken on a life of its own that tells a new story.
And so, from a griffin, the phoenix was born, not only to represent our new company rising from the ashes, but also to signify the role we would play for our clients: transforming their businesses through strategic and creative ideas. These ideas had to be brave and achieve cut-through, they had to act courageously and have a certain ‘roar’ to them, and thus the eagle became a lion. Of course, an idea is not enough if it is not executed beautifully – our belief has always been that people fall in love first with their eyes, then with their hearts and, ultimately, with their minds; everything we did had to be magnetically beautiful, beautiful like a unicorn.
And thus began the story of the phoenix, the lion and the unicorn…
WHAT WE DO
BRAVE AND BEAUTIFUL MARKETING COMMUNICATIONS
FOR CONSUMER AND CORPORATE AUDIENCES
Across these skills
Strategic – using Magnetic Ideas™
ADVERTISING INCLUDING Design and Branding
Digital, Social Media and Community Management
Film Production – CONSUMER AND CORPORATE
Consumer AND Corporate Events