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Brand Directory 2023

AdSmart from Sky: The Power of TV Advertising

Brand Directory 2023: AdSmart from Sky

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart allows businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise.

Thought TV advertising was out of your reach? Think again. AdSmart has turned traditional thinking on its head – making the unrivalled power of TV advertising relevant and affordable for almost any business.

AdSmart allows you to access millions of Sky and Virgin homes, selecting your ideal audience and location; meaning you can be sure only the right households see your ad, in great content, and you only pay when it’s been seen.”

What We Say

The TV ad process is becoming increasingly focused, with more and more options available for the demographic targeting of commercials. In the same way that third-party cookies let online advertisers tailor their content to user interests, programmatic purchasing has given TV advertisers the ability to refine the delivery of their ads more precisely than ever before.

AdSmart from Sky is a pioneer in this market. The ground-breaking service allows businesses of all sizes to harness the power of CTV (connected television) advertising, with targeted commercials that are localised, relevant, and—most importantly for small businesses—affordable.

AdSmart is already responsible for serving targeted ads to millions of Sky and Virgin viewers, democratising the TV advertising space and making it possible for businesses of all sizes to reach their target audiences. If you want to place your ads alongside the biggest brands during the most premium content, AdSmart from Sky is the way to do it.

Notable Clients

  • Folio London
  • Southampton FC
  • SodaStream
  • McLaren
  • Ipswich Town FC
  • NHS

Contact

Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

Contents
1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
18. EXADS
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind

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