In a world of PPC and social media advertising, more businesses than ever feel empowered to tackle their promotional campaigns in-house. Even small businesses and those without the resources for dedicated marketing divisions have found success running digital campaigns independently, avoiding the fees associated with dedicated marketing agencies.
Unquestionably, this levelling of the advertising playing field has been a benefit to the businesses of today. However, for brands that find they have exhausted their DIY efforts, or want to take their campaigns to the next level of sophistication and effectiveness, a dedicated agency is still often the answer.
This is where an advertising agency like The Bank can help. The Bank is a full-service digital marketing and advertising agency based in Newcastle and London. We focus on delivering outstanding results for businesses across all sectors, and we’re passionate about helping our clients reach their marketing goals—whatever they may be—by providing superior creative solutions and flawless execution of complex campaigns.
Our team has extensive experience in designing practical brand-building concepts and executing them across multiple platforms at scale. From website design and development to creative content curation, and search engine optimisation (SEO) to pay-per-click (PPC) management—we have the skills required to help any business reach its intended audience and drive ROI.
Ready to learn more? Contact our team today! Alternatively, keep reading for a guide to the ways in which a top advertising agency like The Bank can help take your brand to the next level.
The Role of an Advertising Agency
Whether or not you have experience working with an advertising agency, you probably have an idea of the role they play in campaigns. At their essence, respected agencies act as third-party experts, providing invaluable insights, advice, and other services to get a project moving and amplify existing marketing efforts—simple, right?
Whilst all the agencies in the UK will offer their own unique approach, at The Bank, we believe that finding the right balance between creative solutions and flawless execution is critical to successful advertising campaigns. We understand that many businesses are driven by tight budgetary and time constraints, so our multi-award-winning team works hard to ensure every campaign we produce meets these needs without compromising on quality.
Clients come to us for many different reasons: whether it’s taking over an established brand’s full campaign management; providing creative input into specific aspects of an existing strategy; or utilising our web design services to integrate their public relations and advertising efforts. Ultimately, however, all our clients have one thing in common: the desire to take their marketing efforts to the next level.
Advertising Services
Regardless of the size of your budget or the scope of your goals, you want to work with a marketing agency that can attack your brand campaigns across multiple fronts. That’s why the team of digital marketing experts at The Bank offer a comprehensive list of services designed to help clients get the most out of their campaigns.
Media Planning
Media planning is the process of deciding which channels and media types to use for your campaign, whether it’s online, TV, radio or print. Our team understands how essential it is to optimise the cost-effectiveness of every campaign—and our experience in campaign planning allows us to do just that.
Our brand managers can help build a marketing strategy that holistically incorporates every element of your campaign, ensuring the maximum reach of your message. By combining traditional advertising with digital strategy, we can help you create an advertising plan that will get your message to the right people at the right time.
Media Buying
Where media planning is the process of deciding which media to use, media buying is the process of actually securing that space.
At The Bank, we use our extensive network of contacts and relationships within the industry to negotiate the best possible rate for your campaign. Moreover, our team closely monitors performance and maintains quality control to ensure you get maximum value from every penny spent.
OOH and DOOH Advertising
OOH (out-of-home) and DOOH (digital out-of-home) advertising are two of the most potent forms of advertising available to businesses. OOH involves traditional physical signage, such as billboards, buses and street furniture, whilst DOOH refers to digital signage, with the most famous example being television screens in busy public areas and shopping malls.
Our team has extensive experience creating compelling campaigns for both mediums. We use our creative flair to develop eye-catching designs that grab attention and ensure your message is seen by the right people—whilst simultaneously staying on budget and on schedule.
TV Advertising
As a full-service TV agency, The Bank has unbeatable experience developing TV ads for clients of all sizes. Our team works with you to develop a concept that is both compelling and cost-effective—and then our production professionals take over, using the latest technology to deliver high-quality ads on time and within budget.
We also offer broadcast buying services, helping brands reach their target audiences by negotiating the right rates for their campaigns. Our TV advertising agency specialists are experienced in working with TV networks across all genres—so whatever your message may be, we can help ensure it finds its way onto the small screen.
Digital Marketing Services
The best advertising agencies no longer simply focus on traditional media—they understand the power of digital marketing, and how it can be used to engage with target audiences more effectively.
Our online advertising and content creation specialists have the knowledge and experience to create campaigns that are tailored to the needs of your business. We understand how important it is for businesses to stand out online, so we work hard to create visually appealing content that resonates with audiences.
Paid Search
Standing out in a competitive market requires businesses to be agile and reactive. Paid search is one of the most effective ways of doing this, as it allows businesses to target potential customers directly.
At The Bank, we are experts in paid media search marketing. We use our experience to create campaigns that maximize your return on investment and help you stay one step ahead of your competitors.
Paid Social
Social media advertising is one of the best ways to get your message across, as it allows businesses to target specific audiences in granular detail. Our paid social media advertising specialists are experienced at creating campaigns that engage with customers and drive real results.
Whether you’re looking for a brand awareness campaign or something more targeted—such as remarketing or lead generation—our team of experts can develop a strategy tailored to your needs. We’ll help you get the most out of every advertising dollar spent, by optimising campaigns and ensuring maximum reach.
Social Media Management
To get the most from your social media marketing efforts, you need effective project management to ensure your brand communications are consistent across all channels.
At The Bank, our small team of social media agency professionals work hard to ensure your messages are on-brand, timely and engaging. We use our expertise to manage all areas of social media—from creating content and posting updates, to responding to customer queries and tracking performance metrics
Our team understands the importance of staying on top of trends in the digital space, so we do whatever it takes to keep you ahead of the competition across all social media channels. We also have rigorous quality control processes in place, so you can be assured that your digital presence is always up-to-date and relevant.
Content Marketing
As a top content marketing agency, The Bank understands the value of creating compelling stories to engage customers. We provide a full range of content marketing services, from developing engaging copy and producing high-quality visuals, to managing social media campaigns and delivering effective SEO results.
Our team is experienced in creating campaigns that are specifically tailored to your business needs—helping you cut through the noise online and ensure your message reaches its intended audience. Content marketing is an essential part of any digital strategy, so we work hard to ensure our clients have the right tools and expertise needed to succeed.
SEO
SEO (search engine optimisation) is an oft-ignored aspect of digital marketing. At The Bank, we’re passionate about helping businesses understand and leverage the power of search engine optimisation to maximise their visibility online.
We use our experience and knowledge to create tailored SEO campaigns that drive actual results—helping you get found on the web more efficiently and increase engagement with customers. Whether it’s through strategic keyword research or ongoing content optimisation, our team is dedicated to delivering maximum ROI for your business.
Creative Services
The Bank is more than just an advertising agency—we’re a creative advertising agency. With an in-house team of talented designers, writers, and videographers, our creative agency specialists can help develop on-brand and elegant creative that speaks directly to your target audiences.
Branding
The Bank can provide branding for businesses of all sizes. We understand the importance of creating a distinct identity for your company, and our team is experienced in developing powerful branding strategies to help you stand out from the crowd.
Our comprehensive approach covers everything from market research and brand positioning to logo design and digital asset management—ensuring your business has a practical, consistent presence online. Whether you’re running a sales promotion, launching a new product, or refreshing an existing one—The Bank’s London-based creative agency team can provide the professional, integrated branding solutions you need to reach your goals.
Graphic Design
Visual media is an integral part of an advertising campaign, so our creative agency team is dedicated to crafting stunning visuals that drive engagement and get results. We use the latest tools and techniques to create anything you might need—from infographics and print materials to art direction and brand guideline development.
No matter what your project entails, The Bank can produce eye-catching graphics that capture attention and amplify your message. Our team of experienced designers is always up-to-date with the latest trends in the industry, so you can be sure your content will stand out from the rest.
Video Production
With so many different platforms offering video advertising, you need a digital agency to help create engaging video content for your campaigns. The Bank can help you get started, from the scripting phase right through to post-production. We understand that no two projects are ever the same, so our team is experienced in developing customised solutions to fit your exact requirements—and stay within budget.
To ensure consistent results, we partner with award-winning film and production companies across Europe, giving you access to the best talent available—no matter where you’re located. From creating cinematic spots for television commercials or shooting behind-the-scenes videos for social media campaigns—The Bank has the resources needed to create videos that bring your visions to life.
Web Design
Whether you’re a local e-commerce supplier or a corporation with offices worldwide, your company website is the cornerstone of your online presence. At The Bank, we can help you build a website that looks great and functions smoothly for both desktop and mobile users.
Our experienced web development team have built websites for some of the most well-known brands in the world, so you can rest assured that our team has the skill and knowledge needed to create an attractive site that meets all your needs. We use cutting-edge technologies like HTML5, CSS3, and JavaScript to ensure your website is modern, efficient, and secure, and your dedicated project manager will always be on hand to ensure your site stays online.
The Bank: The Right Agency for Your Brand
Your search for the best advertising agency is over—The Bank is here.
The Bank isn’t just another advertising agency—it’s an independent creative agency, design agency, marketing agency, and advertising agency, supplying the broadest range of media, marketing, creative, and information technology services.
As one of the top media agencies in the United Kingdom, we use the latest research, analytics, and strategies to create customised solutions for you. Our services are tailored to meet your individual needs and our team of experienced professionals is always available to help guide you through the process.
From strategy and ideation to development, implementation, and post-launch optimisation—The Bank can take care of all your advertising needs, online or offline. We’re passionate about helping eCommerce brands stand out from the competition and achieve their goals
Ready to get started with one of the UK’s top agencies? Contact The Bank today.
