What They Say
“Viewers today are cutting the cord and moving to streaming services. Reach this growing audience and put your brand in the spotlight alongside their favourite movies, TV shows, news and live sport.
Streaming TV ads allow advertisers to reach and connect to unique audiences at scale across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps and the News app on Fire TV.”
What We Say
If your living room is one of the 150 million that hosts an Amazon Fire TV device, you probably already know that the e-commerce giant owns a number of streaming brands, including Prime Video, Freevee, Twitch, and Live Sports on Prime. And, as you might expect, the company is using its dominant position in the market to serve targeted video ads to users of these services.
The benefits of advertising through Amazon Video Ads are numerous: as well as being able to target a unique audience at scale, advertisers can also take advantage of the “always-on” status offered by Amazon’s Fire TV devices; this means your ad has the potential to be seen by millions of consumers who are already in a “lean-back” viewing mindset.
What’s more, with Amazon holding exclusive rights to show live Premier League, US Open, and ATP Tour events in the UK, there’s never been a better time to get involved with the company’s Video Ads platform.