The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Amazon Video Ads: Meet Them When They Hit Play

Brand Directory 2023: Amazon Video Ads

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“Viewers today are cutting the cord and moving to streaming services. Reach this growing audience and put your brand in the spotlight alongside their favourite movies, TV shows, news and live sport.

Streaming TV ads allow advertisers to reach and connect to unique audiences at scale across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps and the News app on Fire TV.”

What We Say

If your living room is one of the 150 million that hosts an Amazon Fire TV device, you probably already know that the e-commerce giant owns a number of streaming brands, including Prime Video, Freevee, Twitch, and Live Sports on Prime. And, as you might expect, the company is using its dominant position in the market to serve targeted video ads to users of these services.

The benefits of advertising through Amazon Video Ads are numerous: as well as being able to target a unique audience at scale, advertisers can also take advantage of the “always-on” status offered by Amazon’s Fire TV devices; this means your ad has the potential to be seen by millions of consumers who are already in a “lean-back” viewing mindset.

What’s more, with Amazon holding exclusive rights to show live Premier League, US Open, and ATP Tour events in the UK, there’s never been a better time to get involved with the company’s Video Ads platform.

Notable Clients

  • Mitsubishi
  • Samsung
  • Pampers
  • Doritos
  • IMDb
  • Škoda


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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