The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Apple Search Ads: Be Discovered

Brand Directory 2023: Apple Search Ads

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust.”

What We Say

Good old Apple. Not content with its status as the world’s biggest company—and who would be?—Tim Cook is stacking his iArmy troops in preparation for 2023. The prize? A bigger piece of the digital advertising pie.

With rumblings of a proprietary demand-side platform and expansion of its iOS app ad offerings, we expect Apple to become a major player in the digital ad space throughout the next few years. With over 1.8 billion active devices worldwide and a user base whose data is increasingly protected—or hoarded—by the company, it’s time to start thinking about how to integrate Apple Search Ads and the Apple Developer Program into your marketing mix.

For businesses looking to stake an early claim in the Apple ecosystem, ASA and ADP currently offer advertisers access to the App Store, as well as the native iOS News and Stocks apps. What’s more, the company is expected to expand available inventory to the Maps, Books, Podcasts, and TV+ apps in the next 12 months. 

Businesses that decide to adopt a proactive strategy towards Apple will most likely be rewarded with early access to new ad software and marketing channels; those who don’t will be playing catch up with their competitors, and might even be left out in the cold if and when Apple eventually decides to let brands into its walled garden.

Notable Clients

  • Bumble
  • Canva
  • Experian
  • Marvel
  • Peloton
  • Rosetta Stone


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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