What They Say
“At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust.”
What We Say
Good old Apple. Not content with its status as the world’s biggest company—and who would be?—Tim Cook is stacking his iArmy troops in preparation for 2023. The prize? A bigger piece of the digital advertising pie.
With rumblings of a proprietary demand-side platform and expansion of its iOS app ad offerings, we expect Apple to become a major player in the digital ad space throughout the next few years. With over 1.8 billion active devices worldwide and a user base whose data is increasingly protected—or hoarded—by the company, it’s time to start thinking about how to integrate Apple Search Ads and the Apple Developer Program into your marketing mix.
For businesses looking to stake an early claim in the Apple ecosystem, ASA and ADP currently offer advertisers access to the App Store, as well as the native iOS News and Stocks apps. What’s more, the company is expected to expand available inventory to the Maps, Books, Podcasts, and TV+ apps in the next 12 months.
Businesses that decide to adopt a proactive strategy towards Apple will most likely be rewarded with early access to new ad software and marketing channels; those who don’t will be playing catch up with their competitors, and might even be left out in the cold if and when Apple eventually decides to let brands into its walled garden.
- Rosetta Stone