Let’s face it: when it comes to the day-to-day operations of your company, creating fresh content for your business blog is probably pretty low on the list.
We get it. Blog posts can be great for engaging customers and driving web traffic, but the actual process of writing them can be tedious, time-consuming, and—all too often—fruitless. That’s where the blog writing services of The Bank can help.
At The Bank, our team comprises experienced blog writers, SEO experts, and content marketing strategists, all of whom know how to produce engaging content that generates results. We work with you to understand your company’s core mission, target audience, and industry trends so that we can tailor each blog post to meet your needs. Whether you need a single blog post or a whole new content strategy, our expert writers and marketing professionals are on hand to ensure you get the best content possible.
To learn more about our content writing services, contact our friendly team today. Alternatively, keep reading for our comprehensive guide to all things blog.
The Power of the Humble Blog Post
For many business owners, a blog is more of a requirement than an opportunity; like a ‘Contact’ or ‘About Us’ page (but requiring a whole lot more work!)
In fact, blog content offers a number of powerful advantages that you might not have considered. Take a look at just a few of the potential benefits that come with having an active blog
Increase Web Traffic
Blog posts are the cornerstone of any successful SEO strategy. Search engines love helpful original content, and by producing quality blogs you can ensure that your website—and its pages—rank higher in the search engine results pages (SERPs) that matter to you.
An SEO blog writing service can help you produce web content which boosts your organic profile and bolsters your technical search engine optimisation efforts. Through extensive keyword research, you can identify SEO keywords which will form the basis of your blog writing. Talented writers then combine this research with powerful SEO strategies to produce SEO-friendly content that drives organic traffic and encourages customers to stay on your site.
Build Brand Authority
Blog writing need not end with SEO content. A quality blog not only boosts your SEO, it also helps build trust with potential customers. Quality content positions you as an authority in your field, evidencing your expertise in complex topics and giving visitors the confidence they need to make a purchase or use your services.
Through technical writing, creative writing, thought leadership pieces, or rich media content production, your blog can offer customers, investors, and even competitors an insight into your level of expertise.
Blog content can also be used to generate leads for your business. Through powerful content marketing, you can create engaging blogs that prompt readers to take action—whether it’s by downloading a free app, signing up for an email newsletter or buying one of your products.
The best blog writing services will provide you with well-written posts that feature convincing calls to action, resulting in more leads and better conversion rates.
Attract New Customers…
Regular blogging allows you to demonstrate your expertise and build trust with potential customers. By writing helpful blog posts, you can show the human side of your company, letting consumers know that you genuinely care about the welfare of your audience.
…and Stay in Touch with Existing Ones
At the same time, blog writing can help you maintain relationships with existing customers. By providing helpful tips and advice related to your field, you can ensure that customers don’t forget about you in between purchases.
Plus, by engaging with readers through comments, shorter articles, and social media posts, you can provide valuable customer service while simultaneously promoting your latest products.
Our Blog Writing Services: How It Works
One of the first questions we hear from prospective clients is exactly how the process works. Take a look at the steps we take to provide you with the best blog content possible
Step 1: Consultation
We never write blog posts before understanding our clients: who they are, what their brand is, and what they need from a blogging service.
As a new blogging services client, you’ll work closely with a dedicated account manager. They’ll help you decide what kind of content you require, how much and how often you should ideally publish, and the kind of tone you want to strike.
Step 2: Strategy
After getting a feel for your business, our marketing managers will collaborate on content creation and SEO strategy. This involves researching keywords, understanding your search engine needs, and formulating a plan for quality content creation.
We’ll also consider the ways we can help you repurpose your blog posts for distribution across your social networks and offline channels. Every article we produce for you is an investment—we want to help you find ways to maximise it.
Step 3: Content Structuring
When we write blogs for SEO purposes, we ensure they are correctly structured to meet SEO requirements. Structuring ensures every blog post hits the right keywords, the right word count, and the right meta descriptions.
The structuring process also helps us account for quality requirements. Search engines are increasingly effective at penalising SEO content, so we take steps to ensure our articles are optimised and helpful.
Step 4: Content Writing
With a strategy and structure in place, our experienced writers will get to work composing high-quality content in a tone of voice consistent with your brand. Our native English speakers produce content that is engaging, relevant, and that your business can be proud to call its own.
Unlikely many freelance blog writers, our blog writers never rely on AI platforms to produce their articles. Every article we produce is human-curated, with a high level of detail and readability.
Step 5: Editing and Quality Control
Once our blog posts are written, they undergo rigorous editing from both an SEO and content point of view. Our editors ensure that the post is engaging, grammatically correct, error-free, and compliant with your requirements.
We take pride in the quality of the blog content we produce—if you’re not happy, neither are we. That’s why every blog post comes with two guaranteed revisions to ensure our writing is up to your standards.
Step 6: Delivery / Publication
With your blog written, we’ll send it directly to your inbox, fully formatted and ready for publication. To save time on your end, we can provide metadata and internal link suggestions, even images and rich media content.
Alternatively, let us do the hard work for you. Our blog writing services packages allow us to access your CMS directly, posting and optimising your blogs on a set schedule that you decide.
Step 7: Blog Management
As part of our blog writing services, we offer ongoing management solutions to keep your written content up to date. This allows us to take advantage of trends and product launches, as well as fulfil any last-minute content requests.
The Bank: Your Company’s New Blog Writers
Your search for a new blog writing services provider is over—The Bank is here.
Our all-service agency is home to a wide array of talented creative writers and experienced marketers, ready to leverage their collective knowledge to take your blog writing to the next level. We’ve helped clients of all shapes and sizes to create content that stands out, boosting engagement with their customers and generating organic traffic in both the short and long term.
The Bank’s blog writing services packages are tailored to the individual requirements of its clients, meaning we’ll never sell you on bulk orders that you don’t need, or try to shoehorn you into a one-size-fits-all solution. We guarantee value for money and outstanding content that will make your blog posts stand out from the crowd.
Contact our blog writing team today to start working with your company’s new blog content writer. We can’t wait to get to work!