Bus advertising is a great way to increase brand visibility. They carry several types of advertising form, including impressive mega rear installations to prominent street liner messages. These ads dominate the rear or vehicle sides. Prominent creatives, they are highly visible in city centres and a great way to carry messages regionwide.
On board provides further opportunity. Above head passenger panels and smaller, more intimate touchpoints like ticket advertising are also available. It guarantees your message is seen by thousands of commuters daily.
Should your brand be using public transport advertising as part of your media mix? We think so, here’s why:
Bus advertising is extremely prominent in city centre locations, particularly close to the public transport hubs or main inlet roads. It’s one of many media types to dominate urban landscapes. Often it can feel highly competitive, with many brands competing for attention within close proximity.
In the suburbs, bus advertising is one of few media opportunities available. Along with outdoor advertising spots like 6 sheets and 48 sheets, buses are a great way of reaching these communities. The opportunities are greater still when you get to more isolated areas. Here, your message by bus can get 100% attention of passers by and motorists.
Because of the way the routes work, you’ll get a double benefit by bus. This is because of the way bus routes work. In most regions buses are servicing outlying communities from town and city centre hubs. They’re the method by which people get to and from work. This means messages dominate busy city locations; before travelling far and wide on the route network.
There is often an unfair reaction to advertising on buses. Many brand owners perceive them to be dirty, diesel fuelled pollutants. They decide it’s “not a good fit” for their business. It’s an unfortunate view, it often couldn’t be further from the truth.
Bus companies and authorities are some of the top investors in green vehicles. Modern buses often run on electric (or hybrid) engines. While even older vehicles are recognisable as a low carbon footprint way to travel. This is the reason bus routes exist! CO2 emissions are further offset by bus company investments, making this one of the greenest way to advertise.
It is a great fit for businesses with a moral and ethical agenda.
Playing a bit of devil’s advocate on this point, the consumer’s lack of adoption means it’s buses whizzing past traffic jams on the daily commute. This point serves as a further benefit to brands. The attention of drivers and their passengers is on the bus advertising throughout.
Buses capture people when they’re going about their business. They’re focused on what they intend to do that day. This is often going to work or otherwise completing tasks. It’s the perfect time to reach people with aspirational messages – inspiring their thoughts of holidays, leisure time or retail therapy. Of course that’s not all buses work to convey, however these industries can experience really good results.
Bus advertising is one of the most cost effective media given it’s reach. Creatively bought, huge amounts of overshow is possible from a single media buy. Combined with long standing creative and a memorable call to action for your product and service, this can really drive huge value from bus media.