Business-to-business advertising

There is a huge amount of mistrust in business data storage and the current communication landscape is dull and boring. Fabasoft are pioneers in business data safety and needed a positioning and identity to match.

Fabasoft is an Austrian IT and cloud service provider who have positioned themselves as the ultimate European Business Champion. They are transforming the perception of business data and the trust that business owners can now have in their data storage.

We brought this mission to life with a new brand positioning, brand world, identity and endline lock up. Our creative approach used the language of fairytales which ensured standout in a usually dry business-to-business category. Fabasoft is an incredible project, which is driven by a very clear brand vision and promise.