More Sophisticated Access to In-App Inventory
Part XIV: In-App Experiences Continue to Dominate Mobile Traffic Perhaps unsurprisingly, global smartphone adoption has levelled out in recent years: from
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Part XIV: In-App Experiences Continue to Dominate Mobile Traffic Perhaps unsurprisingly, global smartphone adoption has levelled out in recent years: from
Part XIII: More Devices and Competing Platforms Demand an Integrated Approach In 2023, the number of mobile phone and tablet devices
Part XII: The Rise of the Machines… According to an iED survey of marketing professionals, the identification of prospective customers is
Part XI: Faster Connections Make for Smoother Brand/Customer Interactions There are currently 236 million 5G subscriptions across the globe, and, by
Part X: A DSP from the World’s Biggest Company Potentially Offers Walled Garden Access to iUsers Apple is gaining significant momentum
Part: IX: Advanced Geotargeting and Geofencing Solutions Stimulate Foot Traffic in the Read World The uncertainty caused by the Covid pandemic
Part VIII: Hey, Siri… Every month in 2022, an estimated 123.5 million adults in the US will use a voice assistant
Part VII: OTT, CTV, AVoD, and BVoD: Online Video Ads Direct to Your Customer’s Living Room Television is changing, with support
Part VI: pDOOH Goes Mainstream According to a report by The Advertising Association, total ad spend in the UK stalled in
Part V: First-Party Data Facilitates Focused Alignment of Brands, Ethics, Consumers, and Creatives According to research by Forrester, more than half