What They Say
“Achieve precision programmatic targeting with behavioral and contextual-based cross-platform audiences.
Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
Comscore Content Activation™ provides a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across desktop, mobile, CTV, and podcasts.”
What We Say
Advertisers are increasingly concerned about brand safety and the lack of readily available cookie data. At the same time, they need to reach audiences at scale—something that’s becoming more and more difficult as traditional advertising channels become less effective.
The Comscore Content Activation platform provides a solution to these concerns by giving media buyers access to brand-safe inventory without cookies. Comscore’s massive contextual AI crawler and intelligent categorisation technology allow for a better understanding of media content, resulting in greater accuracy and classification at a granular level. This means that media buyers can confidently buy inventory without cookies while still reaching their target audience at scale.
As third-party cookies become a thing of the past, advertisers must accept the need for innovative targeting solutions. And as a contextual solution to that problem, Comscore is tough to beat.
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