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Brand Directory 2023

Comscore: Measure What Matters to Make Cross-Platform Audiences and Advertising More Valuable

Brand Directory 2023: Comscore

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“Achieve precision programmatic targeting with behavioral and contextual-based cross-platform audiences.

Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.

Comscore Content Activation™ provides a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across desktop, mobile, CTV, and podcasts.”

What We Say

Advertisers are increasingly concerned about brand safety and the lack of readily available cookie data. At the same time, they need to reach audiences at scale—something that’s becoming more and more difficult as traditional advertising channels become less effective.

The Comscore Content Activation platform provides a solution to these concerns by giving media buyers access to brand-safe inventory without cookies. Comscore’s massive contextual AI crawler and intelligent categorisation technology allow for a better understanding of media content, resulting in greater accuracy and classification at a granular level. This means that media buyers can confidently buy inventory without cookies while still reaching their target audience at scale.

As third-party cookies become a thing of the past, advertisers must accept the need for innovative targeting solutions. And as a contextual solution to that problem, Comscore is tough to beat.

Notable Clients

  • Estée Lauder
  • Beats
  • Sinclair
  • MPAA
  • BMG
  • Oracle


  • 0207-099-1760
  • 5 New Street Square, London, EC4A 3TW, UK
  • 11950 Democracy Drive, Suite 600, Reston, VA 20190, USA (HQ)

Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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