In the digital age, video content is the most powerful way of communicating your message to the world. Whether you’re an amateur, creating short-form TikTok videos from your bedroom, or a global corporation, seeking a fresh way to tell your brand story—effective video content is the ultimate way to engage audiences and create a lasting impression.
For businesses, professional video production is a powerful and cost-effective tool for marketing, raising brand awareness, and increasing sales. It can be used to deliver a corporate message, demonstrate how your product works or show off your latest innovations. At the same time, few businesses—particularly small businesses—have the in-house expertise to produce high-quality brand video materials. That’s where a corporate video production agency like The Bank can help.
The Bank is the North East’s leading video production company, with an extensive network of experienced and award-winning filmmakers, producers, and directors. We specialise in producing creative video content for businesses of any size, with a focus on corporate messaging and brand building. Our corporate video services cover the entire process, from pre-production consultation to full post-production support—no matter your budget or requirements we’re sure to have something that suits you.
To learn more, contact our video production team today. Alternatively, keep reading for our comprehensive guide to corporate video. Action!
The Benefits of Corporate Video Production
Corporate video can be a crucial element of your content strategy, with the opportunity to drive success across a diverse range of objectives.
Generate leads
If lead generation is your goal, then corporate video production can help you reach your target audience in a personable and engaging way.
A great video can be shown to clients and prospective customers, adding an essential layer of trust and credibility to your brand. It also helps to educate viewers, demonstrating the value of your products or services more effectively than other forms of marketing.
Raise awareness
Video production has helped brands across the world reach their target audience on a large scale. From television commercials to YouTube adverts, corporate video can be used as an effective platform for raising awareness and generating interest in your brand.
What’s more, with a vast range of digital platforms available, professionally produced video can be deployed creatively with great effect, helping you to reach more people in more places.
Build engagement
No matter your industry, a great corporate video can help you to engage with your target audience in an emotive and effective way.
From interviews with clients who are passionate about your services to cinematic shots of your factory or office space, the right content can create an emotional connection that resonates with viewers. Social media platforms such as TikTok can be used to tell your brand story in a brief, creative, and engaging way.
Increase sales
Corporate video production can also be used to boost your sales and conversions. By demonstrating how your product works in an informative and straightforward manner, customers are more likely to be driven to make a purchase
The best video production agencies—including The Bank—also offer animation services which allow you to create visuals that explain your product or service in a concise yet creative way. This can be extremely effective at driving sales and conversions across the funnel.
Corporate Video Formats
There really are no limits when it comes to video production—if you can imagine it, you can film it!
The trick is to pick a video format which is right for your project, your audience, and what you want to achieve. Some of the most common video project formats include:
Sizzle reels
A sizzle reel is a short and punchy video trailer which showcases your brand, its products and services. Sizzle reels are great for generating interest, raising awareness, or driving traffic to your website.
Product/service demos
Demonstration videos demonstrate how a product works or the features and benefits of a service. These are perfect for helping customers to make informed purchasing decisions without having to be physically present.
Investor presentations
If you want to secure funding or investor support, a video is the perfect way to showcase your business. Professional video is also great for capturing the legitimacy and reputability of your operation, providing evidence to investors that you know what you’re doing.
Recruitment videos
Great for job seekers, recruitment video can help to attract the right kind of candidates to your business. It is also an excellent way to show potential employees what it’s like to work for you, and for existing employees to showcase what makes your company great.
Training videos
Training videos enable you to communicate new processes, policies and procedures in a swift and easy-to-digest way. This type of video can help your employees stay on top of essential company information, without having to waste time or resources.
Store/venue tours
If you want to give customers an insight into your store or venue before they visit, a video tour is a perfect way to do it. This type of video also works great for providing virtual experiences, allowing people to explore places from the comfort of their own home.
Conference streaming
Due to the pandemic, many events and conferences have been shifted from physical gatherings to virtual platforms. Live streaming is a great way to ensure your event reaches a wide audience while staying safe.
Animated explainers
Explainer videos can be created using motion graphics, 3D animation and visual effects. This type of video is perfect for quickly conveying complex ideas in an engaging and memorable way, and their low footprint makes them great for displaying on your website.
TV commercials
With TV advertising becoming cheaper and more accessible, more and more companies are producing commercial projects that bring their products to life and reach a huge potential audience. A video marketing team can help you create broadcast-ready commercials that deliver results without going over budget.
The Corporate Video Production Process
When it comes to corporate video production, no two projects are alike. Every business we work with has different requirements, goals, and budgets, so we always work hard to understand their unique needs and deliver the perfect video solution.
However, if you’d like to get a sense of what the video production process might look like, take a look below:
Pre-production
The pre-production stage is all about getting the details in order before production begins. This includes everything from storyboarding, scripting and casting to location scouting, equipment rental and scheduling.
Pre-production tends to be the most time-consuming stage of the video production process, as it requires a lot of planning and coordination to ensure the goals of your content strategy are met.
Production
Once pre-production is complete, the video production stage begins. This is where the actual filming and recording take place—with scenes shot based on what’s been outlined in the storyboards.
The production stage also includes audio recording, editing and applying visual effects to your films, as well as motion graphics to create a polished final product that meets your needs and expectations.
Post-production
The post-production stage involves finalizing the video, making sure that it looks and sounds professional. This includes color-grading scenes to create a consistent look throughout the film and adding any additional audio effects.
Once the video is complete, our team will go through a quality assurance process to make sure that your corporate video meets all of your requirements.
Distribution
Once the video is ready, it’s time to share it with your target audience. There are a number of ways to distribute your final film, including posting it on social media or sending it out via email marketing campaigns.
Our team will work with you to determine the best distribution strategy for your video, as well as help you measure the success of your efforts.
The Bank: Corporate Videos Done Your Way
At The Bank, our network of video agency professionals have a range of skills and expertise that can help you to create a high-quality video which meets your needs, no matter what type of project it is.
We take pride in being able to offer the widest range of specialist services, including:
- Video editing
- Creative development
- Aerial filming
- Sound design
- Animation
- Motion design
So whatever it is you’re looking to produce, get in touch with us today and let us help you bring your stories to life. We can’t wait to hear from you!
