The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Criteo: Ready for the Addressable Future

Brand Directory 2023: Criteo

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“Achieve your customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet.

Use the world’s largest open commerce dataset to target continuously refreshed, high-intent audiences. Enrich your first-party data with commerce data from 22k advertisers & thousands of publishers to up-level how you engage existing customers.”

What We Say

Since its launch in 2005, Parisian ad company Criteo has made a big name for itself in the world of customer acquisition, developing a range of future-proofed, privacy-focused solutions to the problems that advertisers face in 2023. 

Criteo has taken the power of data and used it to create a platform for targeted advertising that goes way beyond keywords. The company has access to data from over 22,000 advertisers and thousands of publishers, which it uses to build detailed profiles of consumers and their shopping habits. This allows Criteo to target ads with laser precision, making sure that they’re delivered to people who are most likely to be interested in what their advertisers have to offer.

But that’s not all. Criteo uses real-time semantic analysis and natural language processing to scan for contextual information at the on-page level. This extends beyond body text to include URLs, images, videos and other digital content. By understanding the meaning of this content, Criteo can target ads with an unprecedented level of accuracy and relevance.

An effective keyword strategy is no longer enough. If you want your campaigns to thrive, it’s time to start thinking contextual.

Notable Clients

  • Forex
  • LG
  • Puma
  • Warburtons


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


Join 100s of happy marketers and start your first campaign with The Bank.

"*" indicates required fields


Brand Directory 2023: Wunderkind

Wunderkind: We Get People

What They Say “Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing

Read More