What They Say
“Achieve your customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet.
Use the world’s largest open commerce dataset to target continuously refreshed, high-intent audiences. Enrich your first-party data with commerce data from 22k advertisers & thousands of publishers to up-level how you engage existing customers.”
What We Say
Since its launch in 2005, Parisian ad company Criteo has made a big name for itself in the world of customer acquisition, developing a range of future-proofed, privacy-focused solutions to the problems that advertisers face in 2023.
Criteo has taken the power of data and used it to create a platform for targeted advertising that goes way beyond keywords. The company has access to data from over 22,000 advertisers and thousands of publishers, which it uses to build detailed profiles of consumers and their shopping habits. This allows Criteo to target ads with laser precision, making sure that they’re delivered to people who are most likely to be interested in what their advertisers have to offer.
But that’s not all. Criteo uses real-time semantic analysis and natural language processing to scan for contextual information at the on-page level. This extends beyond body text to include URLs, images, videos and other digital content. By understanding the meaning of this content, Criteo can target ads with an unprecedented level of accuracy and relevance.
An effective keyword strategy is no longer enough. If you want your campaigns to thrive, it’s time to start thinking contextual.