What They Say
“80% of your core analytics data is wrong. Reaching beyond Google 360 and Adobe Analytics, Corvidae is the only attribution solution which completely rebuilds your marketing data.
The average Corvidae deployment reveals that up to 48% of a brand’s marketing channel reporting is incorrect. It’s poor quality data that causes this critical failure. We’ve found that a shocking 80% of this raw data is inaccurate due to assumptions made about sessions, direct traffic, channel classification, and poor multidevice measurement.”
What We Say
In 2023, the third-party cookie is broken, and advertisers and digital marketers need a real alternative for tracking and retargeting their customers. With customers, platforms, and regulators more conscious of privacy, cookies simply can’t keep up with the current pace of innovation and are no longer effective at tracking customer behaviour. This leaves digital marketers flying blind when it comes to understanding their customers’ journeys, and the best ways to reach them.
Corvidae’s solution is to replace the cookie with artificial intelligence and machine learning. A subsidiary of Edinburgh-based QueryClick, the company’s powerful technology takes cross-channel analytics data and combines it with online and offline data. Applying this new dataset with neural network processing provides accurate attribution that doesn’t breach user privacy.
The Corvidae platform helps businesses develop a better understanding of the customer journey, make better budgeting decisions, and—ultimately—achieve greater ROI. If your company is still clinging to the third-party cookie, Corvidae could be just the tool to help you let go.
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