The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Corvidae: Swap Broken Cookies for AI-Driven Attribution

Brand Directory 2023: Corvidae

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“80% of your core analytics data is wrong. Reaching beyond Google 360 and Adobe Analytics, Corvidae is the only attribution solution which completely rebuilds your marketing data.

The average Corvidae deployment reveals that up to 48% of a brand’s marketing channel reporting is incorrect. It’s poor quality data that causes this critical failure. We’ve found that a shocking 80% of this raw data is inaccurate due to assumptions made about sessions, direct traffic, channel classification, and poor multidevice measurement.”

What We Say

In 2023, the third-party cookie is broken, and advertisers and digital marketers need a real alternative for tracking and retargeting their customers. With customers, platforms, and regulators more conscious of privacy, cookies simply can’t keep up with the current pace of innovation and are no longer effective at tracking customer behaviour. This leaves digital marketers flying blind when it comes to understanding their customers’ journeys, and the best ways to reach them. 

Corvidae’s solution is to replace the cookie with artificial intelligence and machine learning. A subsidiary of Edinburgh-based QueryClick, the company’s powerful technology takes cross-channel analytics data and combines it with online and offline data. Applying this new dataset with neural network processing provides accurate attribution that doesn’t breach user privacy. 

The Corvidae platform helps businesses develop a better understanding of the customer journey, make better budgeting decisions, and—ultimately—achieve greater ROI. If your company is still clinging to the third-party cookie, Corvidae could be just the tool to help you let go.

Notable Clients

  • Wiggle
  • Vitality


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


Join 100s of happy marketers and start your first campaign with The Bank.

"*" indicates required fields


Brand Directory 2023: Wunderkind

Wunderkind: We Get People

What They Say “Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing

Read More