We live in a digital world, with boundless opportunities for businesses to connect with their target audiences. Through the implementation of effective digital advertising and marketing methodologies, ambitious brands have more power than ever before to drive growth on a global scale.
However, with these global opportunities come global competition, as well as myriad channels on which brands need to establish a presence. To achieve success in an increasingly fragmented digital landscape, businesses need to make sure they’re following the latest trends and are fully equipped with the necessary resources to stand out from their competition. Businesses need The Bank.
The Bank is a full-service digital marketing agency in Newcastle upon Tyne, specialising in design, SEO, and all-things digital. We help businesses establish a profitable and successful digital presence with our comprehensive digital marketing services spanning your entire online portfolio. Our team has the experience and knowledge to help your business succeed online, from branding and creative design to website development and search engine optimisation (SEO).
As one of the region’s best digital marketing agencies, we understand the unique challenges Newcastle businesses face in realising their objectives on the global stage. Our locally based specialists have the knowledge and the expertise to help you grow online and deliver results that matter to you.
To learn more about the wide variety of professional services we offer, get in touch today. Alternatively, keep reading to find out how we can help ramp up your digital marketing efforts.
What Is a Full-Service Marketing Agency?
As we stated before, the digital landscape is very intricate. Not only do you have to implement content strategies across your website and social media platforms, you have to monitor website traffic and conversions, ensuring your SEO (search engine optimisation) and CRO (conversion rate optimisation) tactics are meeting expectations.
To tackle all of these issues at once, many companies will decide to retain a specialised agency for each different area (for instance, one agency for social media marketing and another for paid search). Whilst understanding, this fragmented approach often leads to slower progress, as well as increased expenses due to the various fees associated with multiple agencies.
A Full-Service Approach
At The Bank, we favour a holistic approach to the needs of our clients, from strategic planning and creative design to website development and promotion. Our experts integrate with your existing marketing mix to deliver big results across a range of campaign outcomes.
The result is more effective campaigns that bring every marketing project in on time and under budget.
Services Provided by a Full-Service Digital Agency
Whilst the type of services offered by full-service agencies vary, most—including The Bank—offer the following marketing solutions:
Social Media Management
If you decide to go with a full-service agency, they will help you not only create, but also maintain an impactful social media presence that is specific to your industry. Services usually include content creation, post-scheduling, and user engagement/client feedback assistance.
Digital marketing agencies excel at managing multiple channels simultaneously, which means your social media posts will work together across platforms to achieve your business goals.
Broadly speaking, there are two main types of digital advertising:
#1 Paid Search
PPC (pay-per-click) advertising is a type of marketing that uses search engines and associated services (such as Google and Bing). A PPC marketing manager will conduct insight-driven work and research to decide the best ways to make your company more visible on these platforms. They’ll then use simple software, like Google Ads, to put their plan into action and achieve results you can see.
#2 Paid Social
Social media advertising is unique from search PPC in that it reaches a target audience through Facebook, Instagram, LinkedIn, and similar channels. Ad spend is carefully monitored, and deployed according to demographics, interests, and other highly targeted parameters. An effective paid social strategy turns heads, standing out from organic and user-submitted content on major web apps.
Search Engine Marketing
The principal focus of search engine marketing is SEO (search engine optimisation). The objective is to increase organic search visibility and earn coveted top positions on major internet search engines.
A digital marketing agency will help you create an SEO strategy that uses the most current industry practices, keyword research and data-driven tactics to make your site more visible online. By developing SEO content and implementing technical SEO operations, your company will be well-positioned to achieve desired organic search ranking results and boost traffic in the short and long term.
Email is one marketing tool that, when used correctly, can be extremely powerful. A full-service marketing agency will develop your email campaigns to land in users’ inboxes more often by managing subscriber lists and a/b testing subject lines, as well as tracking key metrics to measure success rates.
By doing this, you’ll not only keep up your relations with present customers but also motivate new leads to reach out and convert.
A web designer is pivotal for businesses, both big and small if they want to make a significant impression online. You need someone skilled in web design to create and manage an up-to-date website that projects a positive image of your business.
A full-service digital agency can help you with every step of creating an amazing website, from the initial design to making sure it ranks well on search engines and providing a great user experience.
A separate creative agency is unnecessary when you have a full-service marketing agency that offers graphic design, copywriting, video production, and more.
Most of the activities in this article, from email campaigns to search engine rankings, are driven by content. A good full-service agency will be able not only to provide you with engaging content that keeps your brand at the forefront of customers’ minds but also develop a content strategy that remains focused on your company’s overarching goals at all times.
The Bank: A Digital Marketing Agency Based in Newcastle
End your search for a new digital marketing agency—The Bank is the solution.
At The Bank, we believe that your business deserves to be seen and heard by everyone. Based in the North East but with clients across the UK and beyond, we are one of the top digital marketing agencies in Newcastle. We’re here to help guide your business into the modern age of technology and online presence, with a team of experienced professionals in both marketing and creativity who are ready to take your business up a notch.
At our agency, we focus on your success above all else. We make sure to get a deep understanding of your business goals and how we can help you best achieve them. While many other agencies might give cookie-cutter solutions, our team provides fresh ideas tailored just for you.
At The Bank, we take the time to comprehend our client’s end-game. We solidify measurable goals and a realistic timeline for those objectives. With that information, we formulate a plan personalised to your company by using our team’s marketing expertise and past successes.
We can help you:
- Bring in more sales and increase revenue
- Make your brand known to more people
- Get new leads that could turn into customers
- Keep the customers you already have coming back
- Establish a stronger presence online
- Inject some energy into an outdated digital marketing strategy
Because each business is unique, a cookie-cutter approach will never work in digital marketing. Instead, we create custom strategies that fit the specific needs of every one of our clients—whether they’re a small mom-and-pop shop or a major corporation.
We collaborate with you to establish which platforms will be most effective for your company, and then we create a plan that optimizes your search engine rankings while also growing your social media following.
At the Bank, we not only claim to care about your success—we take active measures to ensure it. We deliver fast results that you can see and feel.
With our innovative tools and cutting-edge tactics, we can help you measure your progress against key performance indicators. This way, you can see the return on investment in real time. Plus, our team of experts are always available to offer advice, support and guidance when needed.
The Bank: Among the Best Digital Marketing Agencies in the United Kingdom
Are you ready to start levelling up your digital marketing? If so, contact The Bank today! We can’t wait to get to work!