A website redesign can be a big undertaking, but it can also be a great opportunity to improve your ecommerce business. And yet, even for the most established ecommerce websites, it can be difficult to know where to begin.
In this article, we’re going to take a deep dive into the ecommerce website redesign process, including what it takes to build responsive websites that are technically optimised for mobile devices and designed to offer a positive experience for site visitors.
We’ll also cover the benefits of redesigning your ecommerce website, and look at some tips for making the most of your redesign.
Finally, we’ll examine some of the potential pitfalls of a commerce website redesign, and take a look at why it’s so important to thoroughly test your redesign prior to launch.
Ready to learn more? Keep reading for our comprehensive guide to sprucing up your ecommerce site, or give our friendly team a call to learn more about how The Bank can help!
The Benefits of a Redesigned Ecommerce Website
There are many benefits to redesigning your ecommerce website.
Most obviously, a redesign will let you improve the appearance of your online store, improving the user interface, the user experience, and boosting conversion rate.
A redesign can also help you to better compete with other e-commerce website competitors, through effective competitor analysis that shows where you might improve your UI design and key features.
A well-designed website can make it easier for customers to find the products they’re looking for, and make it more likely that they’ll make a purchase. A redesign can also help you to better showcase your brand and create a more professional image for your business.
A redesigned website can also help you to save money on your marketing and advertising costs. By improving your website’s design and user experience, you can make it more likely that customers will visit your site when shopping online, and ultimately make a purchase. This can help you to reduce your marketing and advertising expenses, and increase your profits.
How to Redesign Your Ecommerce Website
There are a few key steps to take when redesigning your ecommerce website.
First, you’ll need to determine what goals you want to achieve with your redesign. Once you know what you want to accomplish, you can start planning your new website’s design. You might look to user feedback or user behavior analysis to show what currently works and what doesn’t.
Next, you’ll need to decide whether you want a ready-made ecommerce platform, or whether you want to take a more bespoke approach to the development process. The first is generally cheaper and quicker, with less potential problems. The latter comes with a greater total cost, but generally lets you create something truly unique; perfect for dazzling new customers!
Once you have your design ready, you can begin migrating your content and products to your new website.
And finally, you’ll need to test your new website to ensure that everything is working properly.
One important thing to keep in mind when redesigning your ecommerce website is SEO. Make sure to include keyword-rich titles and descriptions for your products, as well as alt tags for your images. This will help your website rank higher in search engines, and bring you more organic traffic.
Tips for Making the Most of Your Ecommerce Website Redesign
There are a few things you can do to make sure you get the most out of your ecommerce website redesign.
First, be sure to set realistic goals for your redesign. Next, make sure your new website’s design is responsive, so it will look good on all devices. Additionally, take the time to optimize your website for search engines, so customers can easily find your products. Finally, don’t forget to test your new website before launching it to the public.
To get started, sit down and make a list of what you hope to accomplish with your redesign. Do you want to increase sales? Drive more traffic to your site? Make it easier for customers to find what they’re looking for?
Once you have a good idea of your goals, you can start to put together a plan for your redesign.
The ecommerce website redesign process explained
Ecommerce website design is a process that takes careful planning and execution in order to achieve the desired results. There are a few key steps involved in this process, which include setting realistic goals, designing a responsive website that is visually appealing on all devices, optimising the website for search engines, and testing the site before launch. By following these steps, you can create a stunning new ecommerce website that will help your business succeed online.
Let’s take a look at these in a bit more detail:
When redesigning your ecommerce website, it’s important to set realistic goals for what you hope to achieve. By having a specific plan in mind, you can work towards improving your website’s performance and increasing profits. Some common goals to aim for include increasing traffic, improving the user experience, and driving more sales.
Designing a responsive website
A responsive ecommerce design means that your website will look good on all devices, from desktop computers to smartphones and tablets for mobile users. This is important because more and more people are shopping online using their mobile devices. A responsive design ensures that your customers have a positive experience when visiting your site, no matter what type of device they’re using.
Optimising for search engines
When redesigning your ecommerce website, it’s important to remember to optimise it for search engines. This means including keyword-rich titles and descriptions for your products, as well as alt tags for images. By doing this, you can help your website rank higher in search engine results pages, bringing you more traffic and sales.
Testing before launch
Before launching your new ecommerce website, it’s important to test it thoroughly to ensure that everything is working properly. This includes testing the site on all types of devices, as well as checking the functionality of all aspects of the design. By taking the time to do this, you can avoid any nasty surprises after going live with your new site.
Be sure to test your website on all devices, as well as in different browsers. Additionally, test your website’s performance under high traffic conditions.
Some things you may want to test for include:
- Functionality – does everything on the site work as it should?
- Usability – is the site easy to use and navigate?
- Compatibility – does the site work on all browsers and devices?
- Performance – how fast does the site load and navigate?
Testing your website before launch will help to ensure a smooth and successful transition to your new design.
Maintaining your ecommerce store performance
It’s important to test your redesigned ecommerce website before launching it to the public. With this being a redesign, chances are you’ve an existing level of performance to maintain. You want your online shoppers to continue purchasing – while improving the conversion rates of those shopping online who aren’t yet making purchases, by improving:
Conversion techniques – such as introducing a more suitable landing page for your product mix.
More compelling product pages – such as featuring better product images (particularly high quality images) or even better add videos. Product descriptions are an area which can be significantly improved usually as well.
Improving navigation – Along with visual design, being able to navigate ecommerce stores is vital and significant, especially if you want to be among mobile friendly websites. Information architecture, such as product categorisation can play into this as it avoids confusing navigation. Adding a search bar and how you display search results for a particular product or new trends are also among the main signs of easy to navigate websites.
The Bank: The Ecommerce Website Redesign Experts!
When it comes to redesigning your website, you want to make sure you’re working with the best. The Bank has a team of experienced ecommerce website redesign experts who can help you to achieve your goals. We’ll work with you to create a beautiful and user-friendly website that is optimized for search engines and conversion.
Contact us today to learn more about our services!