According to a 2022 report, Meta’s Facebook is currently the world’s largest social media platform, with an active user base of around 2.93 billion people – that’s roughly 37% of the world’s entire population! Considering the huge marketplace catered to by the platform, it’s no surprise that businesses and social media marketing experts are still taking opting to use Facebook ads as a major component of their online marketing strategy.
Despite ever-increasing competition and bid prices, for the small- or mid-sized business, the answer to the question of whether to enter the world of Facebook ad campaigns is still a resounding yes – the question of just how to gain a foothold in the Facebook marketing bullpen, however, remains a significant one.
While the more tech-savvy and social media-friendly enterprises may successfully address this problem using their in-house talent, many companies in industries like manufacturing or retail can benefit hugely from retaining a dedicated Facebook advertising agency to build and manage their campaigns.
At The Bank, our marketing agency experts provide the finest Facebook ad management service available. The Bank can help you develop new ideas for your paid social and online marketing, and ensure your new campaign is taking the correct path. Furthermore, unlike many social media firms that specialise solely in one form of sponsored social media advertising, The Bank’s services span a comprehensive range of paid social and paid search avenues: from the Meta-owned behemoths of Facebook and Instagram, to the business-focussed LinkedIn, to PPC and Google AdWords – you won’t find a more comprehensive digital marketing service!
So, if you think a Facebook advertising agency could be beneficial to your business, why not give us a call today to set up a meeting with your new dedicated account manager? In the meantime, take a look below for our comprehensive guide to all things Facebook advertising:
Facebook Demographics
Age
The age of Facebook’s user base is distributed more evenly than that of some of its competitors. This can allow businesses to increase awareness of their brands across a broad section of society.
Gender Identity
Research suggests that usage across Facebook skews somewhat heavily towards males. Whilst there are still very real opportunities to market to users of all gender identities, for those businesses whose products or services are male-centred, the potential ROI is significant.
Location
Facebook has been extremely efficient in establishing a presence across the globe.
Perhaps surprisingly, recent reports indicate that India is now the largest market for the platform – the country has almost twice as many active users as the United States. This global dominance allows startups and small businesses the opportunity to drive sales in markets they otherwise would never be able to reach.
Platform Usage
Facebook usage numbers are extremely impressive, with 73% of accounts accessing the platform daily. 98% of users access the platform on a monthly basis, meaning even the most precisely-targeted Facebook campaigns can get their ads seen.
The Benefits of Facebook Advertising
At The Bank, we steer our clients towards a multi-platform approach to their social media marketing – by spreading your digital advertising budget across multiple social marketing channels, you can maintain a wide and diverse range of followers across numerous demographics.
Whilst many businesses benefit from this multi-platform approach, there are some advantages which Facebook ads offer over their competitors:
Reach
As mentioned, Facebook is massive: with a 2.93 billion-strong active user base, if maximum penetration is your aim, Facebook really can’t be beaten.
What’s more, unlike TikTok or Instagram ads, which tend to skew younger, Facebook’s users are more evenly spread across age and affluence demographics. This allows you the option to create Facebook advertising campaigns that span a number of demographic categories.
Targeting
Facebook’s unparalleled experience in data gathering and customer behaviour analysis gives it some of the best targeting tools available. Armed with these weapons, a Facebook ads agency can develop incredibly refined strategies for targeting the right customers for their clients.
Simplicity
Although Facebook’s Business Manager tool can be a tricky beast in the initial stages, once it’s up and running, it allows for extremely simple Facebook ad management and strategy refinement. It also allows advertisers to target people across Meta’s multiple platforms, from Facebook ads to Instagram ads.
Data Reporting
Facebook advertising not only delivers outstanding results but also provides superb data reporting and analytics tools for its advertising account holders. When it comes to expert data interpretation, a dedicated Facebook advertising agency will interpret all of these analytics and provide clear, concise feedback and ad spend recommendations.
Facebook Pixel
Facebook pixel is a code that you add to your website in order to track conversions and measure the efficacy of your Facebook advertising campaigns. When someone visits your website after clicking on one of your Facebook ads, the pixel will “fire”, and record this as a conversion. This data can then be used to help you optimise your campaigns and develop more advanced targeting methods.
Conversion
Facebook advertising offers one of the best conversation rates of any social media platform. According to a report by Wordstream, the average conversion rate for Facebook advertising across all industries is a massive 9.21%, with areas such as fitness seeing conversions as high as 14%.
Call-to-Action
Facebook ad campaigns are now able to utilise a custom call-to-action (CTA) button when boosting their ads. Options for the CTA button go beyond simple landing page navigation and will remain part of the post even after the promotion has ended.
A report by Ad Roll, found that adding CTAs to your Facebook page and ads can generate significantly more leads, with an observed increased click-through rate of up to 285%.
Facebook Ads Management: Developing a Strategy
If you’ve never developed Facebook ad strategies before, it may seem a daunting task. With so many ad formats and targeting criteria to evaluate, it’s tough to determine which will offer you the highest return on your investment.
At The Bank, we encourage all new clients to consider a few key things when it comes to beginning their Facebook advertising campaign – if you’re stumped on where to begin, perhaps this will help:
Business Goals
First thing’s first: what is it you want to achieve from your Facebook advertising campaign? What are the desired results, and what will make you feel as though your efforts at putting together a Facebook campaign have been worth it?
Awareness
For the small business which is still at the awareness stage of its development, Facebook is an excellent platform for alerting potential new customers to your existence.
If your primary goal is to build brand awareness, you may want to produce an ad that speaks directly to a wide cross-section of society. To do so, make sure your Facebook ads and postings are creative and engaging, and built to engage with all social media users, regardless of their demographic background.
Traffic
Do you want to focus on lead generation, driving potential clients to your website?
When it comes to increasing website traffic a good marketer will focus less on the numbers themselves, and more on the quality of those numbers. It’s not enough to simply rack up views – those views must come from the rightcustomers; customers whose presence on your site is likely to result in sign-ups or sales.
Client Acquisition
For many small businesses, especially those in B2B industries, the ultimate goal is to target potential customers who will use your services over a long period of time. For this type of lead generation, your Facebook ads campaigns should be built to create a sense of trust: let your target customer know that you can not only deliver the services they want, but that you also have a track record of excellence and success.
Increase Sales
Maybe you want to quickly drive sales and increase conversions, turning your new Facebook ads into fast cash.
In the realm of e-commerce, marketing through Facebook ads is a fiercely competitive proposition. With so many companies and ad agencies vying for those profits, simply standing out can be your greatest weapon. In this case, only the best possible picture or video content for your Facebook ads will suffice.
Target Audience
With your business goals established, you can begin to consider your target audience. What do your new customers look like? Where do they live? What do they do for a living? What are their wants and needs? What are their values?
If your company is already up and running, you’ve almost certainly already considered these factors. If your firm is just getting started (or if you need a makeover), consider the following demographic and psychographic factors: age, location, gender identity, ethnicity, education, income, values, desires, goals, interests, and lifestyle choices.
While this list is far from comprehensive, if you can come up with targeting criteria for some or all of them, you are on your way to identifying the ideal potential customers for your ad spend.
Advertising Budget
Speaking of ad spend, it’s dangerously easy to go over budget with Facebook advertising. Whether you hire a Facebook ads agency to help manage Facebook ad spend, or whether you decide to run campaigns in-house, it’s critical that everyone on your team knows the constraints of your budget.
Our Facebook ad agency professionals at The Bank collaborate with clients to develop a comprehensive budget that not only takes into account the company’s financial limitations, but also its objectives, goals, and performance standards.
Types of Facebook Advertising Services
Facebook, like other social networking sites, is always on the lookout for the newest services to offer to its advertisers.
If you’re not already familiar with the Facebook marketing options available, the best thing to do is to take a dive into the platform itself. In the meantime, take a look at our guide to the various types of Facebook ads:
Image
Single-image Facebook ads offer a simple, cost-effective way to place ads on the platform. If you want to get your ads up quick, and don’t have the time or the means to hire a videographer, image ads are a user-friendly way to target potential customers and generate sales.
Image ads offer particularly consistent results for e-commerce and retail brands, with simple product imagery offering a high click-through rate.
Video
If you have the talent or the budget, video ads are perfect for showing off your product or service. Facebook video ads have been found to be significantly more effective than image ads at grabbing attention, generating leads, and increasing website traffic.
Carousel
Carousel ads can be an extremely effective part of your Facebook ads strategy. Combining the best parts of image ads and video ads, Carousel ads allow your business to showcase up to ten image or video media items, each with its own description and website link.
Instant Experience
Instant experience is unlike any other method of Facebook advertising. When a user clicks on one of your business’ ads, instead of being taken to your website, they’ll be presented with a full-screen experience that can be customised with image, video, and text copy, as well as website links. This dazzles users with a uniquely engaging and interactive advertising experience.
Collection
Collection ads are built primarily for online retailers. They allow you to display multiple products, which, when clicked, open one of the aforementioned Instant Experience ads.
Dynamic Ads
Dynamic ads use AI to expand your advertising when you have a wide variety or high volume of goods. Dynamic ads provide people with relevant services or products based on their interests, intentions, and activities.
Lead Ads
Lead ads simplify the process of developing leads through Facebook. When a user clicks your ad, they will be presented with a form that has already been pre-populated with their Facebook contact information, ready to be sent straight to you.
App Ads
Facebook app ads are a unique and powerful way for developers to market their apps. By targeting potential users who have already expressed an interest in apps similar to yours, you can dramatically increase the number of app downloads you would normally see over a year of advertising via other means.
The Bank: Our Facebook Advertising Agency – A Step-by-Step Guide
Whilst they might have comparable strategies and utilise similar technologies, the best Facebook advertising agencies always have an approach that is unique to them.
The Bank is a proactive agency; we are constantly on the lookout for the best Facebook ad strategies and the best options for building for our clients the most effective results-driven campaigns. We develop advertising strategies in a collaborative, evidence-based manner. So you may have a better idea of how our Facebook ad system works, take a look at our step-by-step guide:
Step 1: Campaign Strategy
At The Bank, our Facebook advertising agency specialists will construct a marketing strategy that is tailored to your company’s size, budget, audience, and objectives. We’ll design a strategic plan of action to enhance engagement, brand awareness, and revenue using our vast expertise and industry-leading data-driven analytical software.
Step 2: Social and PPC Audits
With a strategy in place, your new Facebook ads agency will audit your existing social media (Instagram advertising, etc.) and PPC campaigns (Google Ads, etc.) to identify possible areas for improvement or refinement. This audit will allow us to standardise and manage each paid social and paid search account as a single entity.
Step 3: Website Optimisation
When it comes to creating a social media advertising strategy, it’s critical to keep all of your online content up to date. Our SEO and website development professionals will examine the material on your site, ensuring it is formatted to not only convert social ad leads into purchases, but also to drive organic traffic on its own.
We will set up Facebook Pixel for your site so you can measure cross-device conversions, and look to develop potential remarketing campaigns for targeting previous site visitors.
Step 4: Content Creation
It may prove difficult for many small- and medium-sized companies to come up with interesting advertising content. Paid social media can benefit a variety of industries, but the creative aspect of it it may appear perplexing to those without those creative skills.
As a client of The Bank, our in-house creative team and network of partners have the skills and knowledge to develop sales materials that are appropriate for your target client. With over a decade of experience in digital marketing, our professionals have a track record for generating brand media that has been shown to successfully attract the ideal user for your organization.
Step 5: Implementation
You must establish a Business Manager account in order to begin using Facebook advertising. This account will handle all Facebook advertising services, whether you hire a social marketing firm or not.
You will be able to access this account’s performance indicators whenever you want with shared access. What’s more, if you decide to stop utilizing our services, you won’t have to do all of that labour again!
Step 6: Performance and Optimisation
A social advertising campaign is a continuous process, whether you’re a start-up company or a multinational corporation.
We constantly assess the effectiveness of our campaigns at The Bank, ensuring that they are advertised on the appropriate platforms and delivering the results our clients expect.
Step 7: Reporting
An online marketing team can tell you that your campaign goals have been accomplished, but it’s vital you can see real results.
As one of our clients, your dedicated account manager will provide frequent thorough reports and clear analysis so you can track how your investment is helping your company grow.
The Bank: The Ultimate in Facebook Advertising Agencies
When it comes to finding the top Facebook advertising agency for your business, look no further than The Bank. Whether you want to see increased sales and more business, build awareness of your brand, or increase traffic to your website, our team of professionals will work with you to develop a Facebook ads strategy that is perfect for your company.
From design and creative to SEO and performance monitoring, we have everything you need to get your business’ Facebook ads (and future ads across all paid social channels) on their feet!
Call The Bank today to arrange your free strategy session. We can’t wait to get started!
